Vitex lucens (Pūriri) is a majestic New Zealand native tree, valued for its large glossy leaves, stunning flowers, and ecological importance. It’s ideal as a feature tree in parks, large gardens, and ecological plantings.
 
Description
Evergreen native tree with a spreading, rounded canopy
Large, glossy green leaves, often 5–10 cm long
Produces clusters of bright red to pink tubular flowers in summer
Can grow 15–25 metres high, occasionally taller in optimal conditions
Long-lived, hardy, and provides nectar for birds and insects
 
Growing Conditions
Thrives in full sun to partial shade
Prefers fertile, well-drained soil, tolerates a range of soil types
Moderate watering; drought-tolerant once established
Hardy to frost and coastal conditions
Low maintenance; minimal pruning required
 
Uses in Landscaping
Ideal as a feature or specimen tree in large gardens or parks
Excellent for native, naturalistic, and ecological plantings
Provides habitat and food for native birds and insects
Suitable for public parks, reserves, and residential gardens with space
Works well in mixed native plantings to create layered, biodiverse landscapes